What About Restaurant Marketing Ideas?

You have probably noticed that the number of restaurants and fast food joints in your area are increasing at a fast pace. If you are an independent contractor you probably have a great deal of competition from restaurant chain operators. These restaurateurs are focused on marketing and have large budgets to draw lots of attention.

Even though the chains are serious competition, an independent owner can have significant advantages. There are tactics you can use to take advantage of your independent status and ways to promote your restaurant without shelling out a lot of money.

What may work in the way of marketing one restaurant, might not work for another. It is a well known fact however, that you must use restaurant marketing ideas to succeed. If you find one type of advertising isnt working well, try something else and just keep trying. If your ideas are creative, you will be able to bring traffic into your restaurant.

One form of restaurant marketing, is to place a press release in the local papers. There is a site on the internet that offers a Restaurant Press Release Creator. This tool will allow you to create a properly written and creative press release to announce what type of restaurant you are opening, and what you will offer.

There are several ways to advertise that are cheap and even free. You can create a customer newsletter and use it as a marketing tool. A newsletter is a way for customers to remember you better than any other form of advertising. Those who use this type of advertising say that it builds relationships with the customer.

Most restaurant marketing budgets are used in an attempt to get a new customer to visit for the first time. Having an employee give out samples and discount coupons on a meal, will bring people in faster than anything else I can think of. You can also sponsor contest where you draw a name once a month for a free meal.

You may also sponsor special events in the neighborhood, such as getting other business owners together and have a sidewalk celebration. You can also send out your employees to give out flyers, punch cards and coupons to potential customers.

Another idea is to contact your local welcome wagon, chamber of commerce, and real estate agents and ask about people who are new to the area. Explain that you would like to send the newcomers a welcome packet with coupons and a newsletter from your restaurant. Cultivate a relationship with these businesses and you will be able to get a list of newbies whenever you want.

There are many restaurant marketing ideas you can think of with your creative mind. You can also invite some of your creative friends over for wine and cheese and you can all brainstorm to see what inexpensive restaurant marketing ideas all of you come up with.

Have a contest among your employees to see who can come up with the best creative marketing idea. You can also do this with customers, after all they would know best how to get people like themselves into your restaurant. The only limitations to your restaurant marketing The Dark Knight Curse is the limit of your creative capacity and that of those around you.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on www.restaurantpitfallsandprofits.com/Open_a_Cafe.htmrestaurant marketing idea checkout his recommended websites.