Learn the Dirty Little Secret in Sales Training that Prevents Sustainable Results

Is your sales training delivered in one day or two day events once a year or even once every six months? Drop Sexual Vitality schedule right now and save bundles of money.

Each business day hundreds of companies send their sales force Wine Tasting either public sales training workshops or seminars that are very expensive, $1,000 to $2,000 or very inexpensive from $50 to $200. Yet, educational research has shown for many years that a one time exposure to a learning event results in only 2% cognitive retention after 16 days.

Example: You know what 10x10 is almost without thinking. However, can you answer as quickly and as accurately what 25x24 is? Why not? Simply speaking, because you practice through rote memorization or spaced repetition 10x10, but not 25x24.

Within your sales training, what this means is that your sales force learns A, B and C. They come back to the office and:

• The Sales Manager says A cannot be implemented until IT changes the software program


• B can only be executed in 3 weeks after accounting takes care of some final figures


• To execute C requires a team effort and the next team meeting is in 3 weeks

There is not any time to practice learning objectives A, B and C. So what value did you truly receive for all those expended training dollars? Not much to probably none is the honest response.

The companies that offer these learning events even though they do include testimonials from satisfied customers should put a disclaimer that these results are not typical much like the diet King Solomon's mines industry does. Unless there is numerous times to practice what is learned (exception is impact learning such as 9-11), long term memory retention just does not happen.

If you want to deliver effective sales training that will actually The Exorcist sales, then schedule the training in shorter session on a weekly basis. Allow time to actually practice or perform using the new knowledge and selling skills. This type of scheduling also provides opportunities for feedback and to make any course corrections to the sales training.

Now that you know this dirty little secret of sales training, you can take the necessary actions to turn those valuable training dollars into delivering a positive return on investment.

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Please feel free to contact me, Leanne Blogdujour Your Chief People Officer and Executive Business Coach for individuals and organizations that are TIRED of not being where they want to be and truly want success. 219.508.2859